benefits of advertising in local papers



Small-business owners use advertising to help increase brand recognition, product sales, new foot traffic and repeat business. Common advertising outlets include radio, television, Internet, magazines and newspapers. Although advertising your business via non-print outlets such as radio or television can be
26.02.2016 -
04.05.2017 -
ENGAGEMENT: Readers are highly engaged with newspapers in print, online, smartphones and tablets because they value the news, advertising and local feature coverage.79% of newspaper users acted on a newspaper ad in the past month. TARGETING OPTIONS: One of the strong benefits of newspaper advertising is
20.03.2015 -
23.12.2014 -
08.03.2015 -
Newspaper advertising is a prominent form of marketing communication because it offers an affordable, timely way to reach a local geographic market. Primary drawbacks of newspaper ads include limited creative opportunities and a short life, though online messaging offsets some of these limitations.
31.03.2015 -
You may be finalising your marketing plan around now. Or, you may be considering the best way to launch your business. Is advertising the most effective place to sink the majority of your marketing budget?

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